Hannah Garrison, CEO and designer at Wear Your Music, started her journey transforming used guitar strings from famous musicians into collectable and wearable memorabilia. (Check out that project at www.wearyourmusic.com).
Removing mountains of metal from the waste stream of the music industry led Garrison to consider other ways to increase the environmental sustainability of touring.
While meeting up with donating musicians at their shows to collect strings, Garrison always visited the merch tables to browse the wares. She noticed that such items were typically made in China for cost effectiveness–or maybe because there just weren’t any other options that were sustainable, affordable and, most of all, cool.
The Rock Recycled project is Garrison’s answer to this dilemma. Used apparel is removed from the waste stream and hand-selected for tour merchandise. Screen printed or embroidered in limited-edition batches, the collections have an iconic and long-lasting appeal. When taken on tour, these unique pieces allow fans to experience a values-based, one-of-a-kind band merch experience.